For Immediate Release
7 April 2004

Japanese Inspired Phenomenon ‘Momoe’
Taking on Street Wear With Style

If you are into street fashion, then stop by a Momoe store today for accessories with a twist of funk ala hip-hop.  Momoe is a Japanese inspired street label that carries a full range of merchandise including handbags, shoes and fashion jewelleries.

“The brand offers street culture inspired designs for teenagers and young adults between the ages 15-29. The value for money but quality products in the shop are priced from RM 10 onwards,” said Angela Yap, General Manager, Momoe Boutique.

“Along with its Japanese influenced design elements, Momoe aims to capture and introduce the latest trend-setting designs from cutting edge street culture and lifestyle movements from abroad to Malaysians,” Yap adds.

Momoe regularly introduces exclusive limited edition ranges for serious trend seekers and fashionistas. The label allows its followers to flex and showcase their individuality and lifestyle -- most suitable for those who are looking towards creating their own fashion statement.

This label was introduced as Malaysia ’s foremost Hip Hop concept store in fashion accessories and aims to continue to helm this trend in Malaysia . An increasingly popular brand amongst trendy urbanites, Momoe burst into the fashion scene by opening a boutique in Times Square and subsequently two others in Sungai Wang Plaza and Mid  Valley MegaMall.

Shopping at Momoe’s latest outlet in Mid Valley MegaMall is a holistic experience as the street culture environment is replicated to give the store an underground feel. The lighting is intentionally subdued and targeted to preserve this mood. Momoe intends to expand its network and spread the street fashion excitement to more of its followers.

This season’s spring/summer collection features five hot hip-hop ranges: -

1)    Summer Rainbow
2)    Retro Ghetto
3)    Rustic Iron
4)    Boom Boom Bag

Released on behalf of Momoe Boutique by Rantau PR Sdn Bhd. For more information, please contact Natalie Tong
at   03 2162 7269 or tnatalie@rantaupr.com.my